A marketing proposal is a structured document that marketers, public relations firms, and advertising agencies use to present their services to new clients. Good marketing proposals must contain specific details on implementation, strategy, costs, and how the client can accept.

Additionally, a marketing proposal should also be convincing enough to give the client a strong reason to consider the marketer’s services. Proposal information are required to address the issues, assist in planning the data collection process, analyse the results, and convey the findings and their consequences[4].

Any subject in business research is based on one of the three themes listed below:

methods for raising sales and revenues;
cost-cutting techniques; or
a combination of both cost-cutting and revenue-increasing strategies.

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